Hugo Poge
Graphic Designer
Hugo is a graphic designer and product developer, with over 20 years of experience working at the intersection of creativity, urban culture and brands linked to action sports. He entered this world through graffiti, at a time when painting in Portugal was almost a thing of fiction (he was the first to paint a subway). This urban root continues to influence his vision to this day — he likes projects with attitude, a strong identity and that are well tied to their purpose. He has worked with brands such as ONDA, Foxen, FreshLines, MYNKA, always trying to align image, product and message in an authentic way. You may be designing a visual identity or developing a technical piece or a promotional gift. What drives him is this: creativity with meaning, aesthetics with function, and a good balance between intuition and strategy.