OzeArv
Street Artist
Recognized for its pioneering and innovative communication over time, Sandeman is partnering with urban artist OzeArv in a project that strengthens the brand’s relationship with the arts, resulting in a special limited edition of the Sandeman Founder’s Reserve gift box, titled “Synergies of a Family Tree” (“Sinergias de uma Árvore Genealógica”). This handcrafted and hand-painted piece explores the future relationship between humans and Artificial Intelligence (AI), in a work of art available just a click away in The Sandeman Gallery, Sandeman’s virtual art repository.
Inspired by the unique sensations experienced by tasting a Sandeman Port Wine, OzeArv created a visual narrative that expands the brand’s history like a family tree, projecting a harmonious future between humans and artificial intelligence. In “Synergies of a Family Tree,” the artist associates the act of tasting Sandeman with the brand’s ancestral history and the origin of its wines in the Douro, growing and embracing various manifestations like a family tree.